We published this article back in 2005 !

Puma approached us to provide a marketing event in China for their association with Formula 1. We built the racetrack by hand from professional R/C racing tiles and bumpers, and worked with a professional 1/10th scale racing car specialist at Tamiya to develop a perfect scale version of a Formula 1 vehicle. The cars were all designed to fit with the brands key footwear lines with a special edition car for Linkin Park.

Puma and Ferrari F1 Grand Prix marketing
Puma and Ferrari F1 Grand Prix marketing
Puma and Ferrari F1 Grand Prix marketing
Puma and Ferrari F1 Grand Prix marketing
Puma and Ferrari F1 Grand Prix marketing
Puma and Ferrari F1 Grand Prix marketing
Puma and Ferrari F1 Grand Prix marketing
Puma and Ferrari F1 Grand Prix marketing
Puma and Ferrari F1 Grand Prix marketing
Puma and Ferrari F1 Grand Prix marketing
Puma and Ferrari F1 Grand Prix marketing
Puma and Ferrari F1 Grand Prix marketing
Puma and Ferrari F1 Grand Prix marketing