Rocksteady Crew performance at Rockport Popup Shop

Posted by Russ Miller

For the launch of Rockport's Torsion technology by Adidas into their footwear we were approached to provide an interactive experience through a popup shop. The Popup shop has an interactive window to showcase the product selection and brand heritage and a game we developed with our partner to give people passing the Soho store, a 24 hour brand experience. Rocksteady Crew gave an incredible performance at the store and in Times Square for the launch event.